Forma
Website for a premium barbershop in Brussels. It had to feel expensive before you read a single word.
Overview
FORMA is a barbershop website built to read as luxury before a single word does — precise, restrained, and confident in every scroll.
Task. Turn a barbershop visit into a clear digital ritual — book a specific barber, see the exact cut, trust the room before walking in.
Approach. Gold and brass carry the palette against near-black. Every choice favours restraint over decoration — hierarchy comes from scale, not noise.
Goals
FORMA had no digital presence that matched the chair — no way to see the room, meet the barbers, or book with confidence before walking in.
Booking
Barber, service, date and time on one screen. Prices sit next to every service, so nothing is a surprise at the chair.
Website
Type & colour
Archivo ExtraBold for headlines and UI, Cormorant Garamond Italic for taglines. Charcoal, brass and ivory — nothing else.
Result
The goal was a site that feels as considered as the cut itself — quiet, precise, and confident enough to let the craft speak.
