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Fearless Beauty

Website for a beauty salon that refuses to retouch. Black-and-white photos, one red, very big type.

Role
Art direction, UI, Front-end
Duration
Self-initiated concept
Scope
Landing page · Responsive 1920 → 390 · Launch motion
Year
2026
Fearless Beauty hero

Overview

Fearless Beauty is a concept website for a beauty salon that refuses to retouch. Black-and-white photography, one red, oversized type — a landing written as one person’s story: blur means hiding, sharp means being seen.

Designed in Figma on a 1920 grid and built in HTML, CSS and JS, responsive down to 390 px.

Fearless Beauty

Concept

Services as a list, not a grid of cards. Hovering a row swaps the big photo and the red note, so the menu reads like a magazine index — and the photos stay large enough to sell the work.

Three spots for launch: a 9:16 kinetic teaser, a 16:9 cut and a 28-second site demo. Each one is an HTML page rendered frame by frame — the red dot is the only mark.

Concept and screens

Typography

Anton for the loud voice, Oswald for everything that has to be read. Blur is the only effect: words about hiding stay out of focus, the brand name comes sharp.

Typography

Full page

One long scroll: hero, about, services, team, shop, archive, contact.

Full page

Colour

Paper, ink and one red. Red appears only where something matters — the price you pick, the button, the full stop.

Colour palette

Shop, archive and contact

Mockups

Mockups

Next: Vortex Padel